Branding services that create emotional connections with their target audience.

Develop a world-class brand message that converts into sales.
Occupy a strong position in your customer’s mind.
Create a brand logo that connects and inspires others.
Communicate your unique value with clarity and ease.

Pow Wow helps companies build powerful brands so they can convey their unique value with clarity, attract more clients, and increase sales. Brands with business sense.

We have developed a proven process working with companies like Reebok, TaylorMade, Canon, T-Mobile, Coors and many others.

By establishing a strong connection, position, voice, design, and communication, our process ensures that your brand will stand the test of time, keep its potency and deliver measurable results to your bottom line, year after year. Think of the brands we create as individually commissioned bottle rockets with GPS.

Learn five tips to strengthen your message immediately.

Our Services

PHASE 1: ASSESSMENT

We know from tons of experience that the best way to get a clear picture of your business is by asking the right questions and listening a lot! We’ll assess where your brand is today including your mission, your perceived strengths, your understanding of your competitors, your target audience and any current marketing efforts you have in place.

We’ll gauge your understanding of brand connection, position, voice, personality, design and communication. We’ll go deep and get clear on your goals, walk you through our process, and explain all the deliverables, benefits and newfound swagger you’ll gain with from working with us.

PHASE 2: CONNECTION

People don’t buy what you do—they buy why you do it. We explore your core beliefs, values, and passions and find out how they connect with the reason your company exists and make sure the connection is strong and meaningful. This helps us create a clear and powerful mission statement so everyone is on the same page. Building the strongest foundation for your new brand comes from building your own first.

PHASE 3: POSITION

There are two kinds of positioning: optimal and everything else. If your brand isn’t gaining traction, you’re in the everything-else pile. Once we’ve defined and connected your core values with your company’s mission, we help you identify your ideal customer. We analyze the market and your competitive framework to identify opportunities for aligning your company’s unique strengths with your customer’s desires and purchasing behaviors. This reveals the opportunities for optimal positioning that will get your customer’s attention and interest. It gives you loads of clarity, helps you create your core messaging and stops you from spinning your wheels and wasting precious marketing dollars.

PHASE 4: VOICE

Tone, language and keywords. Consumers buy from brands that they relate to and that makes them feel a certain way, so it’s important to create a brand voice, character, and personality that they connect with and one that’s uniquely yours. Communicating with a consistent brand voice is a crucial part of distinguishing yourself from your competition and occupying a place in your customer’s mind.

PHASE 5: DESIGN

Color, typeface, texture, shape, and imagery all play an important role in how a customer reacts to your brand. Supported by lots of neuroscience, your design can have a huge impact on your ability to attract the right customer and should be treated as an important part of your business strategy. Designs that are uninspired or look slick but have no real connection to their intended audience are everywhere and only serve as a beacon of hope for your company, nothing else. We design brand assets that are not just custom but customized to perfectly communicate the feeling and values of your brand directly into the consciousness of your client and help your business grow. Our work is original, visually stunning, follows proven laws of branding, and designed to serve your strategic business goals.

PHASE 6: COMMUNICATION

Once you have a strong connection, optimal position, clear voice and new design that perfectly captures the essence of your brand, we can help you communicate your new brand message to your customers across multiple platforms. We’ll help you create a clear marketing strategy that establishes your media, message, style, frequency, and consistency, and deliver it by targeting the channels where your customers spend the most time. We’ll track the results and offer detailed analytics reports so you can make strategic adjustments along the way.

BRAND RECOGNITION

We have over 20 years of brand experience working with many of the world’s most influential companies and our work has been featured in the Super Bowl and the Academy Awards.

DELIVERABLES AND RESULTS

  • Establish your core beliefs and true brand connection so you can speak concisely about your value proposition.
  • Identify your ideal client so you know exactly who to speak to, what they need and how you can serve them.
  • Define your mission statement so anyone working with you can understand and share your vision.
  • Create a powerful position statement that drives key decisions that affect your customer’s perception of your brand.
  • Establish your unique value proposition that conveys your core message and the unique value of your brand with clarity.
  • Create a brand story that connects with your clients on an emotional level and leaves an indelible impression.
  • Develop an elevator pitch that attracts interest and starts conversations about your brand.

  • Develop a signature program or proprietary process that strengthens your position of authority in the marketplace.
  • Create a brand business voice that presents clear, consistent messaging.
  • Establish a communication strategy that develops your brand and increases your client base.
  • Create a custom presentation deck or marketing slides that communicate your message with clarity.
  • Design a custom logo that reflects the core values of you and your ideal client.
  • Build a custom website design that reflects the same look, feel and powerful message of your new brand.
  • Create a style guide that gives cohesion, direction and clarity to anyone marketing your brand.

Are you ready to learn how to communicate the unique value of your brand in a more powerful way?

Learn five tips to strengthen your message immediately.