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RISE AND SHINE! WAKEUP CALLS, MAKEOVERS, AND BRAND STRATEGY THAT DRIVES REVENUE.

A blog about brand positioning, messaging, marketing and design written by our brand experts.

A blog about brand strategy, messaging, positioning and design written by branding experts.

6 tips to building out your technology stack

A marketing technology stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. Often, the focus of marketing technologies is to make difficult processes easier and to measure the impact of marketing activities and...

Be Ready to Pivot

Many business owners have a set idea not only of what their business should be about, but also about how others should perceive it. The issue is, though, that it is not about how you perceive your business but how the public perceives it. Acknowledging a simple truth...

The Do’s and Don’ts of Social Media: Instagram

In a running series, we would like to give our top do's and don'ts on different social media platforms. Do: Remember that Instagram is an image first platform. Unlike Twitter which is heavily text-based, Instagram is all about the visuals. It is not uncommon to see...

How to run digital ads on a tight budget

A lot of people believe that they need to spend hundreds of dollars a day to run digital ads for their brands. This is simply not the case. Here are 3 key things to keep in mind while crafting an ad on a low budget. Keep Your Eyes on the Prize: Monitoring Performance...

6 Steps to writing digital ads for your brand like a pro

Be Concise: Digital ads on every platform have a character limit, so they can only be so long. This restriction is put for optimization purposes, but it’s also there to protect you against yourself. It’s no secret that people's attention spans are at an all-time low....

What’s your story?

Are you able to communicate your brand message with clarity?  Are you attracting new clients?  Are you increasing your sales every quarter?

Mind Your Own Business! Key1: Intentional Grounding

  Many new business owners over-complicate the concept of the foundation. They spend tremendous energy and focus on the location of their business, their pricing, whom to hire, what kind of desks to order…the list goes on and on. Yet they ignore the most important...

Mind Your Own Business! Key 2: Question Authority (That’s you)

Of all the changes you’ll face in the life of your business, one of the most unexpected is how your feelings about the business itself will change over time. There will be days where you’re at the top of your game and everything is coming up roses, and days where...

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