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expert advice on how to communicate your message and get noticed

A blog about brand positioning, messaging, marketing and design written by our brand experts.

A blog about brand strategy, messaging, positioning and design written by branding experts.

Three Different Ways to Handle Social Media

Social media is a gift and a curse for companies. On one hand, it allows them to constantly be in touch with their customers and stay on top of their mind. On the other hand, it is another burden added to the top of the pile of many things small and large business...

Cynical truths to keep in mind as a digital marketer

Nobody knows you and they don’t care. Search for places of intent. People do not want to work hard for you A great thing to keep in mind is that people do not know you or care about what you have going on. Especially when you are passionate about a project, it’s easy...

3 Simple landing page tips

Landing pages are a simple yet highly effective way to capture leads. Below are 3 simple tips to get the most out of your landing page. There is a big difference between the information that you need to know and information that’s nice to know. If you are like most...

3 Important Differences between B2C and B2B Blogging

1. Targeting In B2B content marketing, your readers are essentially business people or institutions. When you write your blog posts, you have to keep in mind what is driving them. Even more so, you have to be sure that you are providing value. The reader is not going...

3 ways to boost your content marketing strategy

If you don't have a blog for your business, then you need to start one immediately. Blogs have evolved over the last decade as a major marketing mechanism. Just a few years ago, the function of blogs was limited to something akin to an online journal, an avenue for...

6 tips to building out your technology stack

A marketing technology stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. Often, the focus of marketing technologies is to make difficult processes easier and to measure the impact of marketing activities and...

Be Ready to Pivot

Many business owners have a set idea not only of what their business should be about, but also about how others should perceive it. The issue is, though, that it is not about how you perceive your business but how the public perceives it. Acknowledging a simple truth...

The Do’s and Don’ts of Social Media: Instagram

In a running series, we would like to give our top do's and don'ts on different social media platforms. Do: Remember that Instagram is an image first platform. Unlike Twitter which is heavily text-based, Instagram is all about the visuals. It is not uncommon to see...

How to run digital ads on a tight budget

A lot of people believe that they need to spend hundreds of dollars a day to run digital ads for their brands. This is simply not the case. Here are 3 key things to keep in mind while crafting an ad on a low budget. Keep Your Eyes on the Prize: Monitoring Performance...

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