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Three Different Ways to Handle Social Media

Three Different Ways to Handle Social Media

Social media is a gift and a curse for companies. On one hand, it allows them to constantly be in touch with their customers and stay on top of their mind. On the other hand, it is another burden added to the top of the pile of many things small and large business...
Cynical truths to keep in mind as a digital marketer

Cynical truths to keep in mind as a digital marketer

Nobody knows you and they don’t care. Search for places of intent. People do not want to work hard for you A great thing to keep in mind is that people do not know you or care about what you have going on. Especially when you are passionate about a project, it’s easy...
3 Simple landing page tips

3 Simple landing page tips

Landing pages are a simple yet highly effective way to capture leads. Below are 3 simple tips to get the most out of your landing page. There is a big difference between the information that you need to know and information that’s nice to know. If you are like most...
3 Important Differences between B2C and B2B Blogging

3 Important Differences between B2C and B2B Blogging

1. Targeting In B2B content marketing, your readers are essentially business people or institutions. When you write your blog posts, you have to keep in mind what is driving them. Even more so, you have to be sure that you are providing value. The reader is not going...
3 ways to boost your content marketing strategy

3 ways to boost your content marketing strategy

If you don’t have a blog for your business, then you need to start one immediately. Blogs have evolved over the last decade as a major marketing mechanism. Just a few years ago, the function of blogs was limited to something akin to an online journal, an avenue...