Social media is a gift and a curse for companies. On one hand, it allows them to constantly be in touch with their customers and stay on top of their mind. On the other hand, it is another burden added to the top of the pile of many things small and large business owners need to work on. Social media may seem easy and simple, but the task of keeping your account up-to-date can be daunting. A papercut is small, but 1,000 papercuts can add up. To make things a bit easier, I’ve put together 3 different tones brands use to position and differentiate their social accounts. 


All business is serious business, but your audience may not care about the X’s and O’s. For businesses such as this, taking a light-hearted approach on social media is most effective. Think the culinary industry, entertainment sector, and any and all business targeted towards young people. It’s best to brand your business with a fun, lighthearted, and carefree tone on social media. You should adopt this kind of tone on most of your posts as well as comments posted as a response to your followers. 


Social media has evolved tremendously from its elementary beginnings. Once used as a tool to simply interact and stay connected with friends, people now use social media to stay informed and hear about new products and trends. Twitter stands out the most when thinking about social media’s power to inform. A lot of people now get breaking news not from the television but via tweets and retweets. This is also true for learning new things. Many people follow accounts dealing with a niche topic that teach people how to do everything from gardening to coding. Think of educational companies, non-profit organizations, or any business meant to give the consumer a better life. These businesses are best suited with an informative approach.


Mood boards have gone fully digital. Now people capture photos or jot down ideas for their dream vacation, fashion tips, and other hobbies through channels like Pinterest and Instagram. Realizing this, many businesses are fighting to have their items in a prospective customer’s wish list. Some businesses no longer push for the hard sell, but they instead post photos of their items blending in with the overall image of a larger scenery. This is extremely helpful in subconsciously selling your product rather than shoving it down your audience’s throat, which is a major sin that can turn customers off.