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Landing pages are a simple yet highly effective way to capture leads. Below are 3 simple tips to get the most out of your landing page.

There is a big difference between the information that you need to know and information that’s nice to know. If you are like most companies, you are trying to maximize the number of inbound leads. If that’s the case, your landing page’s form should be short and sweet, only asking absolutely necessary questions. This will give the lead less opportunity to get distracted and bounce from your form. You would be surprised by how many people balk at finishing a form because it was too long or intrusive.

CTA’s are the heart of any good landing page. Everything flows through that glorious button. So never, ever, ever use a word as simple as “submit” as your CTA. One of the biggest reasons is that there are so many better words or phrases that can be used. It’s a substantial opportunity for you to hook the user into signing up for your product. “Get your free brochure,” “Chat with a specialist,” or even “Learn more” — these are some examples of CTA’s that allow leads to fully understand and imagine what they’ll get from clicking the button. Keep in mind that users, at least at a subliminal level, are constantly asking themselves, “Is this worth giving them my personal information for?” Use CTA’s that leave the answer to that question an unequivocal “Yes.”

Using social proof on your landing page is a great way to make a lead feel comfortable. I know you are convinced that your brand is the greatest thing since sliced bread. But in reality, there will always be more people that have not heard of you or are not using your product than there are (Facebook has 2.3 billion active users, while the world has 7.6 billion people). To get around this, it is always great to add social proof to your landing page. This can be done by adding and calling out the logos of previous clients, quotes from press that have written about you, or reviews that you have received from previous customers.