In B2B content marketing, your readers are essentially business people or institutions. When you write your blog posts, you have to keep in mind what is driving them. Even more so, you have to be sure that you are providing value. The reader is not going to be swayed by the amount of witty jokes or eye-catching, entertaining stories that you offer (although being witty does help).
Position your article in such a way that it showcases your skills and the strengths of your product that your competitors don’t have. Your goal is to educate the potential buyer on why your service or product is needed and how this will drive revenue for their companies.
In B2C blogging, your main objective is to entertain. Your posts should be memorable, extracting an emotional response from the readers. This is the type of blogging that should be pure entertainment.
2. Attention to detail
Customers do not want details. They want entertainment. This is why products are sold using models, humor, and stories. In B2C blogging, your readers want articles that they can share and be entertained by. Your messaging should be short and sweet, explaining what the customer can immediately get out of the product you’re selling.
In B2B, you want to focus on the details of what you are talking about. Business people and decision makers want value more than anything. They want to see insightful advice or information that they can potentially use to better themselves or their businesses.
No B2C customer wants to read too much. You are not their favorite author. They have short attention spans and would rather be watching Netflix. That’s why B2C blog entries must be short and concise.
B2B blogging is different because you are not limited by content length. In fact, the more informative, the better since the typical business buyer wants details and does not mind lengthier posts. B2B blog readers are always looking for ideas, lessons or new concepts to adopt, so don’t hesitate to offer all that you have.