HELPING COMPANIES create powerful BRAND MESSAGING.
From startups to some of the world’s most influential brands, we’ve helped companies develop and communicate a clear brand message that defines their unique value, attracts more clients and increases revenue. Our work has been featured in the Super Bowl and the Academy Awards.
OUR WORK
Branding Services
PHASE 1: ASSESSMENT
We know from tons of experience that the best way to get a clear picture of your business is by asking the right questions and listening a lot! We’ll assess where your brand is today including your mission, your perceived strengths, your understanding of your competitors, your target audience and any current marketing efforts you have in place.
We’ll gauge your understanding of brand connection, position, voice, personality, design and communication. We’ll go deep and get clear on your goals, walk you through our process, and explain all the deliverables, benefits and newfound swagger you’ll gain with from working with us.
PHASE 2: CONNECTION
People don’t buy what you do—they buy why you do it. We explore your core beliefs, values, and passions and find out how they connect with the reason your company exists and make sure the connection is strong and meaningful. This helps us create a clear and powerful mission statement so everyone is on the same page. Building the strongest foundation for your new brand comes from building your own first.
PHASE 3: POSITION
There are two kinds of positioning: optimal and everything else. If your brand isn’t gaining traction, you’re in the everything-else pile. Once we’ve defined and connected your core values with your company’s mission, we help you identify your ideal customer. We analyze the market and your competitive framework to identify opportunities for aligning your company’s unique strengths with your customer’s desires and purchasing behaviors. This reveals the opportunities for optimal positioning that will get your customer’s attention and interest. It gives you loads of clarity, helps you create your core messaging and stops you from spinning your wheels and wasting precious marketing dollars.
PHASE 4: MESSAGING & VOICE
Brand Messaging & Voice
Your message is evv-ree-thing because it communicates who you are and the unique value you bring to your customer. If it’s cryptic or misses the mark with your audience, it will significantly impair your ability to define your position, cut through the noise and grow. Consumers also buy from brands they relate to and that make them feel a certain way, so it’s important to create a brand voice that they connect with and one that’s uniquely yours. Communicating a clear message in a consistent brand voice is a crucial part of distinguishing yourself from your competition and occupying a place in your customer’s mind.
PHASE 5: DESIGN
Color, typeface, texture, shape, and imagery all play an important role in how a customer reacts to your brand. Supported by lots of neuroscience, your design can have a huge impact on your ability to attract the right customer and should be treated as an important part of your business strategy. Designs that are uninspired or look slick but have no real connection to their intended audience are everywhere and only serve as a beacon of hope for your company, nothing else. We design brand assets that are not just custom but customized to perfectly communicate the feeling and values of your brand directly into the consciousness of your client and help your business grow. Our work is original, visually stunning, follows proven laws of branding, and designed to serve your strategic business goals.
Digital Marketing Services
SOCIAL MEDIA/CONTENT
There are now countless ways to continue the conversation with both new and existing customers. Content / Social Media marketing is one of the best tools to do this. Your customers use social media and they not only interact with it daily, but they expect the same from the brands they work with. Staying on top of your social media presence is an integral part of your marketing strategy. Facebook, Instagram, Twitter, Snapchat, and blog posting are just a few ways we can increase your profile, expand your reach and engage with your customer base, providing value and building loyalty and trust.
GROWTH MARKETING
Digital Marketing is an ever-changing and advancing field that is part creative and part technical. From running ROI focused digital ads to analyzing website traffic and data, our results-driven digital marketing services will help you convey your value, define your position in the market, attract new clients and convert more sales. FB ads, Google ads, landing page creation, sales funnel optimization, email marketing and more.
SEO & WEBSITE AUDIT REPORTS
Every business owner knows they need to have a home on the Internet. With an abundance of freelancers, it’s easy to have your website running within days but we want you to have a website that is laser focused on your specific target customers and conversion goals. Pow Wow’s Website Auditing and Reporting services will allow you to do just that. Our experienced team leverages years of field expertise and analytical tools to evaluate your existing site, devising recommendations and points of improvement. We identify critical areas of missed opportunities in your site’s UX/UI and search engine performance and offer easy instructions on how to fix them. Consider it a major tune up for a minor investment.
Pow Wow helped take our idea and turn it into a well-defined, well positioned brand concept with a unique value propositions, and clear messaging. Josh and his team were organized, efficient, and most importantly knowledgeable. We can easily and entirely recommend Pow Wow to anyone looking to refine their brand or develop an entirely new position and associated messaging.
We challenged Josh to identify a simple but unique brand message that would evoke a visceral response from existing and prospective clients. The word ‘unique’ is overused and generally isn’t true, but Josh was able to make the connection. If you need a team who can execute quickly with *truly* unique ideas and concepts, Pow Wow is the company.
To any entrepreneur, startup, or business of any size looking for clarity, direction, and a creative approach to building a successful brand, Josh is your go-to guy! Making the choice to work with Josh is hands down the best decision I could have made for setting myself up for success. Before working with Josh, we were confused and unclear about our brand and the message we wanted to communicate. With Josh’s help, we successfully built a meaningful brand that I am proud of. His passion, knowledge, and commitment to our success left us feeling inspired, understood, and excited to share our new message. Thanks to Josh, we now have the clarity to communicate our mission and value to our clients with confidence.
Josh Canova helped us define and capture the soul of our company by getting clear on our mission and developing a powerful message. He absolutely nailed our essence right down to the name. His combination of guidance, creativity, and sound advice on brand position, messaging, and communication was immeasurable and continues to be a valuable resource in the growth of our company.
Josh is the first consultant who ever ‘got’ what I do. Not only did he get it, but he was able to help create a new brand and message that fit me perfectly—far better than I had ever done in the past. Josh is compassionate, kind, and highly skilled at what he does. I can’t say enough good things about his work.
We were recommended to Josh to help brand our Signature Program. Now I know why he calls his company POW WOW…. Wow—Josh over-delivered! He created some fantastic ideas that we were able to put out to a test group and then, with their feedback, he went back to the drawing board to expand upon the feedback. It is a joy to work with Josh and we are incredibly happy with the results!
“I highly recommend Josh for your branding!
