HELPING COMPANIES create powerful BRAND MESSAGING.
From startups to some of the world’s most influential brands, we’ve helped companies develop and communicate a clear brand message that defines their unique value, attracts more clients and increases revenue. Our work has been featured in the Super Bowl and the Academy Awards.
PHASE 1: ASSESSMENT
We know from tons of experience that the best way to get a clear picture of your business is by asking the right questions and listening a lot! We’ll assess where your brand is today including your mission, your perceived strengths, your understanding of your competitors, your target audience and any current marketing efforts you have in place.
We’ll gauge your understanding of brand connection, position, voice, personality, design and communication. We’ll go deep and get clear on your goals, walk you through our process, and explain all the deliverables, benefits and newfound swagger you’ll gain with from working with us.
PHASE 2: CONNECTION
People don’t buy what you do—they buy why you do it. We explore your core beliefs, values, and passions and find out how they connect with the reason your company exists and make sure the connection is strong and meaningful. This helps us create a clear and powerful mission statement so everyone is on the same page. Building the strongest foundation for your new brand comes from building your own first.
PHASE 3: POSITION
There are two kinds of positioning: optimal and everything else. If your brand isn’t gaining traction, you’re in the everything-else pile. Once we’ve defined and connected your core values with your company’s mission, we help you identify your ideal customer. We analyze the market and your competitive framework to identify opportunities for aligning your company’s unique strengths with your customer’s desires and purchasing behaviors. This reveals the opportunities for optimal positioning that will get your customer’s attention and interest. It gives you loads of clarity, helps you create your core messaging and stops you from spinning your wheels and wasting precious marketing dollars.
PHASE 4: MESSAGING & VOICE
Brand Messaging & Voice
Your message is evv-ree-thing because it communicates who you are and the unique value you bring to your customer. If it’s cryptic or misses the mark with your audience, it will significantly impair your ability to define your position, cut through the noise and grow. Consumers also buy from brands they relate to and that make them feel a certain way, so it’s important to create a brand voice that they connect with and one that’s uniquely yours. Communicating a clear message in a consistent brand voice is a crucial part of distinguishing yourself from your competition and occupying a place in your customer’s mind.
PHASE 5: DESIGN
Color, typeface, texture, shape, and imagery all play an important role in how a customer reacts to your brand. Supported by lots of neuroscience, your design can have a huge impact on your ability to attract the right customer and should be treated as an important part of your business strategy. Designs that are uninspired or look slick but have no real connection to their intended audience are everywhere and only serve as a beacon of hope for your company, nothing else. We design brand assets that are not just custom but customized to perfectly communicate the feeling and values of your brand directly into the consciousness of your client and help your business grow. Our work is original, visually stunning, follows proven laws of branding, and designed to serve your strategic business goals.
Digital Marketing Services
There are now countless ways to continue the conversation with both new and existing customers. Content / Social Media marketing is one of the best tools to do this. Your customers use social media and they not only interact with it daily, but they expect the same from the brands they work with. Staying on top of your social media presence is an integral part of your marketing strategy. Facebook, Instagram, Twitter, Snapchat, and blog posting are just a few ways we can increase your profile, expand your reach and engage with your customer base, providing value and building loyalty and trust.
Digital Marketing is an ever-changing and advancing field that is part creative and part technical. From running ROI focused digital ads to analyzing website traffic and data, our results-driven digital marketing services will help you convey your value, define your position in the market, attract new clients and convert more sales. FB ads, Google ads, landing page creation, sales funnel optimization, email marketing and more.
SEO & WEBSITE AUDIT REPORTS
Every business owner knows they need to have a home on the Internet. With an abundance of freelancers, it’s easy to have your website running within days but we want you to have a website that is laser focused on your specific target customers and conversion goals. Pow Wow’s Website Auditing and Reporting services will allow you to do just that. Our experienced team leverages years of field expertise and analytical tools to evaluate your existing site, devising recommendations and points of improvement. We identify critical areas of missed opportunities in your site’s UX/UI and search engine performance and offer easy instructions on how to fix them. Consider it a major tune up for a minor investment.
START COMMUNICATING YOUR UNIQUE VALUE IN A MORE POWERFUL WAY.