A BRANDING AGENCY building powerful brands that rise and shine
We are a branding agency with over 20 years of experience working
with the world’s most influential brands, including branding strategy
featured in the Super Bowl and Academy Awards.
PHASE 1: ASSESSMENT
We know from tons of experience that the best way to get a clear picture of your business is by asking the right questions and listening a lot! We’ll assess where your brand is today including your mission, your perceived strengths, your understanding of your competitors, your target audience and any current marketing efforts you have in place.
We’ll gauge your understanding of brand connection, position, voice, personality, design and communication. We’ll go deep and get clear on your goals, walk you through our process, and explain all the deliverables, benefits and newfound swagger you’ll gain with from working with us.
PHASE 2: CONNECTION
People don’t buy what you do—they buy why you do it. We explore your core beliefs, values, and passions and find out how they connect with the reason your company exists and make sure the connection is strong and meaningful. This helps us create a clear and powerful mission statement so everyone is on the same page. Building the strongest foundation for your new brand comes from building your own first.
PHASE 3: POSITION
There are two kinds of positioning: optimal and everything else. If your brand isn’t gaining traction, you’re in the everything-else pile. Once we’ve defined and connected your core values with your company’s mission, we help you identify your ideal customer. We analyze the market and your competitive framework to identify opportunities for aligning your company’s unique strengths with your customer’s desires and purchasing behaviors. This reveals the opportunities for optimal positioning that will get your customer’s attention and interest. It gives you loads of clarity, helps you create your core messaging and stops you from spinning your wheels and wasting precious marketing dollars.
PHASE 4: VOICE
Tone, language and keywords. Consumers buy from brands that they relate to and that makes them feel a certain way, so it’s important to create a brand voice, character, and personality that they connect with and one that’s uniquely yours. Communicating with a consistent brand voice is a crucial part of distinguishing yourself from your competition and occupying a place in your customer’s mind.
PHASE 5: DESIGN
Color, typeface, texture, shape, and imagery all play an important role in how a customer reacts to your brand. Supported by lots of neuroscience, your design can have a huge impact on your ability to attract the right customer and should be treated as an important part of your business strategy. Designs that are uninspired or look slick but have no real connection to their intended audience are everywhere and only serve as a beacon of hope for your company, nothing else. We design brand assets that are not just custom but customized to perfectly communicate the feeling and values of your brand directly into the consciousness of your client and help your business grow. Our work is original, visually stunning, follows proven laws of branding, and designed to serve your strategic business goals.
PHASE 6: COMMUNICATION
Once you have a strong connection, optimal position, clear voice and new design that perfectly captures the essence of your brand, we can help you communicate your new brand message to your customers across multiple platforms. We’ll help you create a clear marketing strategy that establishes your media, message, style, frequency, and consistency, and deliver it by targeting the channels where your customers spend the most time. We’ll track the results and offer detailed analytics reports so you can make strategic adjustments along the way.