A BRANDING AGENCY building powerful brands that rise and shine
We are a branding agency with over 20 years of experience working
with the world’s most influential brands, including branding strategy
featured in the Super Bowl and Academy Awards.
OUR WORK
Our Services
PHASE 1: ASSESSMENT
We know from tons of experience that the best way to get a clear picture of your business is by asking the right questions and listening a lot! We’ll assess where your brand is today including your mission, your perceived strengths, your understanding of your competitors, your target audience and any current marketing efforts you have in place.
We’ll gauge your understanding of brand connection, position, voice, personality, design and communication. We’ll go deep and get clear on your goals, walk you through our process, and explain all the deliverables, benefits and newfound swagger you’ll gain with from working with us.
PHASE 2: CONNECTION
People don’t buy what you do—they buy why you do it. We explore your core beliefs, values, and passions and find out how they connect with the reason your company exists and make sure the connection is strong and meaningful. This helps us create a clear and powerful mission statement so everyone is on the same page. Building the strongest foundation for your new brand comes from building your own first.
PHASE 3: POSITION
There are two kinds of positioning: optimal and everything else. If your brand isn’t gaining traction, you’re in the everything-else pile. Once we’ve defined and connected your core values with your company’s mission, we help you identify your ideal customer. We analyze the market and your competitive framework to identify opportunities for aligning your company’s unique strengths with your customer’s desires and purchasing behaviors. This reveals the opportunities for optimal positioning that will get your customer’s attention and interest. It gives you loads of clarity, helps you create your core messaging and stops you from spinning your wheels and wasting precious marketing dollars.
PHASE 4: VOICE
Tone, language and keywords. Consumers buy from brands that they relate to and that makes them feel a certain way, so it’s important to create a brand voice, character, and personality that they connect with and one that’s uniquely yours. Communicating with a consistent brand voice is a crucial part of distinguishing yourself from your competition and occupying a place in your customer’s mind.
PHASE 5: DESIGN
Color, typeface, texture, shape, and imagery all play an important role in how a customer reacts to your brand. Supported by lots of neuroscience, your design can have a huge impact on your ability to attract the right customer and should be treated as an important part of your business strategy. Designs that are uninspired or look slick but have no real connection to their intended audience are everywhere and only serve as a beacon of hope for your company, nothing else. We design brand assets that are not just custom but customized to perfectly communicate the feeling and values of your brand directly into the consciousness of your client and help your business grow. Our work is original, visually stunning, follows proven laws of branding, and designed to serve your strategic business goals.
PHASE 6: COMMUNICATION
Once you have a strong connection, optimal position, clear voice and new design that perfectly captures the essence of your brand, we can help you communicate your new brand message to your customers across multiple platforms. We’ll help you create a clear marketing strategy that establishes your media, message, style, frequency, and consistency, and deliver it by targeting the channels where your customers spend the most time. We’ll track the results and offer detailed analytics reports so you can make strategic adjustments along the way.
We challenged Josh to identify a simple but unique brand message that would evoke a visceral response from existing and prospective clients. The word ‘unique’ is overused and generally isn’t true, but Josh was able to make the connection. If you need a team who can execute quickly with *truly* unique ideas and concepts, Pow Wow is the company.
To any entrepreneur, startup, or business of any size looking for clarity, direction, and a creative approach to building a successful brand, Josh is your go-to guy! Making the choice to work with Josh is hands down the best decision I could have made for setting myself up for success. Before working with Josh, we were confused and unclear about our brand and the message we wanted to communicate. With Josh’s help, we successfully built a meaningful brand that I am proud of. His passion, knowledge, and commitment to our success left us feeling inspired, understood, and excited to share our new message. Thanks to Josh, we now have the clarity to communicate our mission and value to our clients with confidence.
Josh Canova helped us define and capture the soul of our company by getting clear on our mission and developing a powerful message. He absolutely nailed our essence right down to the name. His combination of guidance, creativity, and sound advice on brand position, messaging, and communication was immeasurable and continues to be a valuable resource in the growth of our company.
Josh is the first consultant who ever ‘got’ what I do. Not only did he get it, but he was able to help create a new brand and message that fit me perfectly—far better than I had ever done in the past. Josh is compassionate, kind, and highly skilled at what he does. I can’t say enough good things about his work.
We were recommended to Josh to help brand our Signature Program. Now I know why he calls his company POW WOW…. Wow—Josh over-delivered! He created some fantastic ideas that we were able to put out to a test group and then, with their feedback, he went back to the drawing board to expand upon the feedback. It is a joy to work with Josh and we are incredibly happy with the results!
“I highly recommend Josh for your branding!
